About CFC

CFC is a dynamic, state-of-the-art communications organisation raising Africans' awareness of environment and development issues (including economic empowerment, gender, health, education, agriculture, debt relief, forests, climate change, water, pollution and democracy & good governance) to create positive change to develop the continent and improve lifestyles.

Messages ( relayed through radio, tv, print, media research, theatre, capacity building, special events and campaigns, and electronic communications via the Internet) are produced from a distinctly African perspective to counter the ever increasing flow of foreign, often culturally inappropriate, programming.

CFC also plays an important role in promoting partnerships between the public, private, academic, and NGO sectors by providing excellent, appropriate, and cutting-edge communications support, products, and training.

CFC is a non-governmental organisation limited by guarantee and is run entirely on a not-for profit basis. It is funded by grants received from international and local donors and is increasingly supported by private sector funding. CFC also generates income from fee based communications services, film sales and office space rental to support its development communications work.

What is Development Communications?

A focus group discussion at CFC

Development communications is the integration of strategic communications in development projects.

Strategic communications is a powerful tool that can improve the chances of success of development projects. Different theories and strategies share the premise that problems of development are as a result of a lack of knowledge and that, consequently, interventions need to provide people with information to change behaviour and not just to inform, disseminate, educate or raise awareness.

CFC is in a unique position to help both public and private sector organizations design, implement and/or evaluate their development communication projects. Services we offer include:

  • Social marketing & campaign design
  • Participatory communications techniques
  • Theatre for development
  • Community & organizational needs assessment
  • Audience analysis
  • Radio & video production
  • Information & communications technology
  • Design & pre-testing of surveys & research instruments
  • Assessment & evaluation
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